The human element of Paystation’s support helped bridge the gap between farming and fintech.
Meet Dreamview Creamery, our customer.
Dreamview Creamery is a family-owned, Raglan-based dairy producer dedicated to sustainability and circular systems. Since launching in 2017, the business has grown from selling milk out the back door to supplying the North Island’s culinary elite. Their mission centres on an “on-farm” model where milk travels just metres from the milking shed to the factory, all packaged in zero-waste, reusable glass bottles. However, as the business scaled, the “old school” manual admin systems became a significant bottleneck. The team was manually reconciling bank transfers and even collecting cash from doorsteps; a process that was nearly impossible to track as they reached thousands of customers.
“Imagine thousands of transactions coming through the bank with no reference or the wrong name,” says Operations Manager Mia. “Paystation makes a massive difference because we aren’t trying to manually reconcile thousands of payments a day.”
In 2022, Dreamview Creamery transformed its digital operations by upgrading its website and integrating the Paystation secure payment gateway. This shift introduced tokenisation for subscriptions, allowing customers to automate their weekly or fortnightly milk deliveries effortlessly. For Dreamview Creamery, the impact on customer retention was immediate: “Those recurring order tokens for us are predominantly what we use and what is epic for us on Paystation. People don’t have to think about it; they set it up and then boom, they have milk arrive every week.”
Transitioning from paper dockets to automated apps can be taxing for a traditional family business, but the human element of Paystation’s support helped bridge the gap between farming and fintech. This partnership was further solidified when Paystation proactively reached out to optimise the Creamery’s costs as their volume increased.
“We were even stoked when you guys contacted us because we had moved into a different price bracket due to our growth, so you moved us to a plan where we pay less,” Mia explains. “Not many people do that.” Today, this partnership has drastically improved Dreamview’s operational efficiency, freeing the team from hours of daily manual data entry to focus on what they do best: ethically farming happy cows and delivering fresh milk to their community.
Mia Riley
Operations Manager
Dreamview Creamery
https://www.dreamview.co.nz/
